LUSH shows love for all in 2018
February 27, 2018
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With a goal of contributing $450,000 to support transgender organizations, LUSH cosmetics recently began openly campaigning their ideology towards the transgender and non-binary communities.
This is more than a marketing statement, but a world awareness campaign. In 76 countries, it’s a crime to be gay. In 10 it can cost someone their lives. This means, for millions of people, that “expressing their love could cost them their freedom,” says a article by the company LUSH. Additionally, according to the LUSH cosmetics site, in 2017, over 300 transgender people were killed 通过 violent means and at least 26 of those were in North America.
Not only have they advocated for these groups of people, but also for women and men themselves. Studies show that females pay more for cosmetics than those that are marketed to men—31 percent more on average, a study by the Fawcett Society found. Equality campaigner Stevie Wise was outraged 通过 this, so LUSH has began to focus on more gender neutral products to cancel out the discrimination between men and women.
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LUSH even began selling their very first transgender bath bomb in honor of their new campaign of “#TransRightsareHumanRights.” The product, called “Inner Truth Bath Melt,” is pink and blue: the colors on the trans flag. With 100% of the proceeds going straight to advocacy groups such as the National Center for Transgender Equality, LUSH is reaching a new level. “I think it’s amazing for them [LUSH] to speak out for those who don’t feel included,” said Proksch. Expressing words of excitement for using more products, Proksch looks forward to see what LUSH does next.
Not only did they begin selling these new bath soaps, but every window of Lush’s stores have had their displays replaced with quotes from transgender LUSH employees talking about their identity. This enables their customers to feel safer and more comfortable. “It’s a really simple gesture to provide support,” says senior Audrey Everett. LUSH says, to be a trans ally, “be nice, open-minded and mindful of challenges faced 通过 others.” To learn more, visit National Center for Transgender Equality.